Who We Are

Latina-owned. Family-led.

Our Story

Founded in March 2023 by Vannessa Haydee Weber, Veracity Research Solutions was built on the belief that organizations of all sizes deserve access to the same caliber of research, evaluation, and data-driven insights as large institutions. Within the first month, we partnered with our inaugural client — a major international nonprofit — setting the tone for the impact and trust that would define our work.

Soon after, Vannessa’s siblings, Joel Andrés and Esmeralda Joellie Siria, joined the team, bringing specialized backgrounds in behavioral science and mental health. Together, we created a family-operated firm that blends technical expertise with lived experience, ensuring our work is both rigorous and deeply human.

At Veracity, we don’t just deliver reports — we build tools, frameworks, and strategies that empower organizations to make evidence-based decisions, maximize investments, and strengthen communities. From program evaluation and benchmarking analysis to veteran education workshops and equity studies, we tailor our approach to meet each client where they are.

As a Latina-owned, family-led company, we are proud to stand at the intersection of research, data science, and equity. Every project reflects our commitment to transparency, inclusion, and impact—helping clients pivot strategically, demonstrate results, and achieve long-term success.

Our Mission

We help organizations better understand their programs and initiatives, ensuring they can make strong, evidence-based decisions. Using both quantitative and qualitative data, we provide valuable insights that guide organizations in assessing and refining their programs for greater impact.

Our Vision

We envision a world where every organization — big or small, new or established — has access to reliable, data-backed information. Passionate about accuracy, we believe that data-driven decisions create meaningful change and lasting success.

Our Values

Veracity Research Solutions is committed to supporting organizations that drive impact — not only through education and policy, but also in the areas of health, wellness, and equity. We believe that inclusive, data-informed work leads to better systems, stronger communities, and more sustainable change.

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Integrity

We uphold honesty, transparency, and ethical practices in everything we do.

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Empowerment

We equip organizations with the tools they need to succeed.

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Accuracy

Precision and thoroughness define our research and reporting.

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Impact

Our success is measured by the real-world outcomes we help our clients achieve.

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Innovation

We embrace new technologies and methodologies to enhance our services.

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Learning

We foster continuous professional development and stay ahead of industry trends.

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Collaboration

We value diverse perspectives and teamwork to drive impactful solutions.

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Service

Our clients’ needs are our priority, and we strive to deliver tailored solutions with care and professionalism.

Our Team

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Vannessa Haydee Weber

With over a decade of experience in higher education and military-connected communities, Vannessa specializes in research, data analysis, and program evaluation to assess organizational effectiveness and drive continuous improvement. Her work has been recognized at national conferences and honored with multiple awards.

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Esmeralda Joellie Siria

With extensive experience in the field of psychology, Esmeralda combines research-based practice with comprehensive training to deliver valuable insights and evidence-based recommendations. Her demonstrated track record of decision-making informed by behavioral science brings clarity and depth to every project.

Joel Andres Siria

A behavioral science expert, Joel brings a culturally aware approach and a passion for helping others to his work with diverse populations. His expertise extends to designing and implementing targeted interventions, measuring progress to ensure lasting, positive outcomes, and applying multidisciplinary research to solve complex organizational challenges.

Ariel Leilani Williams

An Air Force veteran with a steadfast commitment to serving others with integrity and excellence, Ariel specializes in government financial management with expertise in VA and DOD education benefits. Her military discipline and results-driven approach have led to outstanding contributions, earning her multiple awards recognizing her dedication and impact.

Our Achievements

We are proud to be recognized for our commitment to excellence. From national awards and professional certifications to memberships in respected associations, these achievements reflect our dedication to quality, integrity, and impact. Our achievements are more than milestones — they demonstrate the trusted expertise and integrity we bring to every project. Each recognition reflects our commitment to delivering reliable, data-driven solutions that help our clients succeed.

    • Bill Pearson Lifetime Achievement Award

    • Vivian Felix Inspirational Award

    • Diana Davis Service Award for Excellence

    • JMP/SAS Joint Certificate in Research Methods

    • Osceola Chamber

    • Hispanic Chamber of Metro Orlando

    • National Association of Women Business Owners

    • Nasdaq Entrepreneurial Center Milestone Circles Program